Apparently aside from what we as Russians understand under the term sovok there are also other connotations. For example among Russia/Americans in Brooklyn, New York it's used as a term for for the expatriates residing there. Obviously has some negative connotations as well.
http://www.urbandictionary.com/define.php?defid=980084&term=sovok
And here is something else thats interesting about the historic origin of the term:
http://en.wikipedia.org/wiki/Homo_Sovieticus
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